ER Aviation (Formerly Rogers Aviation) expands its wings with the acquisition of Holiday Holdings International (Pty) Ltd.

ER Aviation (Formerly Rogers Aviation) expands its wings with the acquisition of Holiday Holdings International (Pty) Ltd

In a bold move, ER Aviation (Formerly Rogers Aviation), a leading travel and aviation service provider in the Indian Ocean, strengthened its regional foothold by acquiring Holiday Holdings International (Pty) Ltd (Holiday Aviation and APG South Africa), the country’s longest serving and largest General Sales and Services Agent (GSSA) organization. With an extensive network covering all continents and reaching more than 170 countries, APG is the leading and most successful global passenger and cargo GSSA network, with over 200 valued airline clients.

About ER Aviation (Formerly Rogers Aviation)

ER Aviation (Formerly Rogers Aviation) is a leading aviation and travel services company in the Indian Ocean region, boasting a rich history spanning over 7 decades. Headquartered in Mauritius, with a diverse portfolio extending across 3 key sectors: Aviation Services, Travel Services & Ground Handling. They also have offices in Reunion, Madagascar, Comoros, Mayotte, Mozambique, Seychelles and Namibia.

“Today marks a historic and exciting milestone for ER Aviation (Formerly Rogers Aviation). This acquisition will drive further growth and innovation, whilst creating more value for our customers, stakeholders and employees. Backed by APG, we shall solidify our presence in the region, positioning us as the leading service provider in the Indian Ocean & Southern Africa.”

Alexandre Fayd’Herbe, CEO of ER Aviation (Formerly Rogers Aviation)
https://eraviation.com/

About Holiday Holdings

Holiday Holdings, comprising of Holiday Aviation & APG South Africa, has been the leading specialist airline General Sales and Services Agent (GSSA) in Southern Africa for over 40 years. We have provided a customized range of representation, ticketing, reservations, sales, marketing, accounting, commercial and airport management solutions for many online and offline regional and international airline clients in the local market.

“We are pleased to hand the business over to ER Aviation (Formerly Rogers Aviation) and are confident that their expertise in both passenger and cargo representation, as well as their dominant presence in the region shall add value to our existing airline partners. Their association with the APG network will unlock further potential for domestic and regional growth in Southern Africa. Through the retention of our entire executive management team by ER Aviation (Formerly Rogers Aviation), the travel trade and airline clients of Holiday Holdings are assured of a seamless transition, with the same professional standards that have always set us apart from competitors”.
Gavin Simpson, CEO Holiday Holdings
https://www.holidayholdings.co.za/

About APG

With over 30 years’ experience in airline distribution and over 100 offices globally, APG is the world’s leading and most successful airline representation network, partnering with over 200 valued airline clients. APG offers a holistic approach to airline distribution, offering not only airline representation but also interline e-ticketing solutions, fare filing and settlement support services, all aimed at maximizing an airline’s revenue potential. APG is always at the forefront of distribution development and our latest APG NDC Platform will assist airlines to unlock the benefits of NDC distribution on a global scale.

Our APG Cargo services are also gaining worldwide interest from airlines including our APG Cargo Interline solution (Cargo IET), cargo GSSA services and total cargo management solutions. The APG Network is indeed, “The World’s Leading Network for Airline Services.”

“We are excited about the acquisition of Holiday Holdings by ER Aviation (Formerly Rogers Aviation). The latter’s established presence and impressive growth trajectory, coupled with the deep-rooted expertise and strong client portfolio of Holiday Holdings create a compelling value proposition. We trust that under the leadership of ER Aviation (Formerly Rogers Aviation), APG South Africa will continue to flourish and contribute to the success of the wider aviation industry in the Southern African region.”
Sandrine de Saint Sauveur, President & CEO of APG
https://www.apg-ga.com/